Can You Launch Big Ideas in Uncertain Times?
Spoiler alert: YES (an all caps YES!).
Let’s be honest—between a global pandemic, ongoing economic shifts, layoffs, political tension, and burnout everywhere you look, it’s easy to feel like you need to “wait it out.” Wait for things to calm down. Wait for more clarity. Wait for the “right” time.
But here’s the truth:
Uncertain times are often the most powerful times to create something new.
At PropelHER, we’ve helped dozens of creatives, educators, entrepreneurs, and nonprofits launch books, courses, digital products, and entire brands in the middle of chaos—and not in spite of it, but because of it. These seasons can force clarity, push innovation, and connect you more deeply to your why.
So if you’re sitting on a bold idea and wondering if now is the time?
This post is your sign to say: yes.
What Makes Now a Powerful Time to Launch?
1. Clarity Cuts Through the Noise
When the world feels noisy and uncertain, people are craving grounded, clear, authentic voices. If you have something to say—or teach, share, or create—your message may actually stand out more right now.
2. You’re Already Questioning Everything (That’s a Good Thing)
Major change can strip away what no longer fits. That discomfort? It’s fertile ground for creative thinking, new directions, and building something that actually aligns with the life you want.
3. Necessity Breeds Innovation
When budgets are tight or priorities shift, people look for smarter, more sustainable ways to grow. Digital products, self-published books, and scalable offers become more valuable—not less.
How to Manifest & Launch When Things Feel Uncertain
✹ Get Grounded in Your Why
Before you jump into the logistics, come back to your why. What impact do you want to make? Who are you serving? What lights you up about this idea?
✹ Start Small, Stay Focused
You don’t need to launch a giant product suite overnight. Choose one clear offering (a mini digital product, a pre-sale, a workshop, etc.) and commit to taking messy-but-meaningful action.
✹ Build the Trust Muscle
This is where mindset meets execution. You have to trust that your idea is worth building—even before the results show up. Give it structure, give it space, and give yourself grace.
✹ Make Conscious Moves
Manifestation isn’t just about vision boarding—it’s about aligned action. Break your project down into doable steps. Hire support if you need it. Use your calendar. Protect your energy.
✹ Share As You Go
Your audience doesn’t expect perfection. They crave connection. Talk about the process. Share behind-the-scenes moments. Let them witness the journey—you’ll build loyalty and momentum.
You’re Not Alone (and You Don’t Have to DIY Everything)
We’ve helped clients launch in some of the most unpredictable seasons—because creativity doesn’t wait for a stable market.
At PropelHER, we specialize in:
Book Launches + Self Publishing
Digital Products (Courses, Guides, Memberships)
Digital Marketing & Strategy
Email + Social Media Marketing
Branding, Messaging & Project Management
We mix systems with soul, because we know it takes both to move an idea from dream to done.
Final Thought: This Might Actually Be Your Time
Uncertainty is uncomfortable, yes—but it’s also where so much magic happens.
If you’re in a rut, at a crossroads, or freshly out of a job (or industry) you outgrew—this might just be the perfect window to build something of your own.
We’re here to help you launch it—with heart, strategy, and support every step of the way.
Hey, I’m Gaby
I’m so glad you found me! Let’s not beat around the bush: I wanna make your dreams come true. Be sure to look around here, I’ve created lots of paths for you to do just that (with my gentle guidance).
