Where Vision Meets Momentum
Your one-stop creative studio for ambitious ventures—marketing, launch strategy, and seamless project management.
What exactly is PropelHER?
PropelHER is a creative strategy studio that brings bold ideas to life through brand identity, digital marketing, launch execution, and smooth-as-can-be project management.
What’s on our plate right now? We’re helping a world-famous resort level up its brand experience and turning a children’s book into a hands-on, mind-blowing science exhibit.
Wondering if we’re the right crew to help your brand take off? Let’s find out!
Let's PropelHER
Got a big idea?
Let's PropelHER Got a big idea?
Hi there, I’m Gaby!
New Orleans native, girl-mama, and founder of PropelHER—a creative studio for bold, visionary thinkers.
I’ve spent the last decade turning big ideas into real-world results through a soul-aligned, streamlined process. From books to brands to digital products, I help creatives, educators, and entrepreneurs bring their visions to life.
Curious? You’re here for a reason. Let’s bring your idea to life.
Unlock your potential with our curated digital products
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Perfectly Passive Playbook
instant download
The Perfectly Passive Playbook will give you the step by step resources, tools and instructions on how to create 7 different passive income streams from digital products.This guide is no fluff & all nitty-gritty. Have you ever wanted to create an online course but no idea where to start? It's in the guide... Have you ever thought you were really good at a certain skill but no idea how to make money off of it? It's in the guide… Have you ever wanted to make money while you are sleeping? It's in the guide…
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Spilling the Tea on Amazon KDP
Instant Download
Unlock the secret to passive income with this free guide, "Spilling the Tea on Amazon KDP."
Whether you're a creative entrepreneur or a side hustler looking for a simple way to earn, this guide will walk you through designing, publishing, and profiting from low-content books like planners, journals, and more.
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Digital Download Accelerator
INSTANT DOWNLOAD
If you’re dreaming of a way to make more money online—without investing hundreds in inventory, selling to friends and family, working long hours, growing a massive Instagram following, or having any prior experience with digital products—selling digital downloads on Etsy might be exactly what you’re looking for. It’s a low-barrier, high-reward way to create passive income from anywhere, and yes, it’s totally possible to start small and grow from there. Want proof? Here’s a sneak peek at my own Etsy dashboard, where I sell nothing but digital downloads.
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How to Sell Digital Products on Etsy
FREE INSTANT DOWNLOAD
Have you ever wanted to diversify your income but nervous a side hustle requires too much “hustle”? I've got the best idea for you. Selling PDFs on Etsy. With my set and forget system you can create products that generate income for you OVER and OVER again. This guide walks you through how to create + share your first PDF in 30 min. Sign up below to grab the guide.
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Services
① Creative Marketing
Messaging that connects. Content that converts.
Think: content that actually connects, messaging that makes sense, and strategies that feel aligned—not overwhelming. Whether you're writing newsletters, posting on social, or planning a campaign—we help you do it with intention and ease.
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② Digital Strategy
Turn big ideas into smart, scalable systems.
We help you map out the how, so you’re not spinning your wheels. Funnels, email automations, passive income plans, launch timelines—we love the nerdy stuff and the big vision behind it all.
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③ Joyful Project Management
From chaos to clarity—with calm in the middle.
For those who like a little DIY, strapped for cash and/or wanna get a sense of my vibe, my workbooks are designed to be the *chefs kiss* intro.
Problems↓we can
help you propel past:
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You have big dreams but don’t know where to begin.
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You launched it—but it didn’t hit the mark.
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You’ve got bold ideas but no clear strategy to launch them.
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You’ve planted the seeds—but something’s keeping it from thriving.
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Your brand feels stuck, scattered, or just not you.
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You know you could go further—if only you had the right team behind you.
“Finally have a game plan. And it actually feels doable!”
“🚀 We’re launching next week. Strategy = locked in!”
“My brand finally feels like me. It clicks. 🙌 ”
“Gaby is so clever and inspiring. She’s the best guide for this journey”
“With this team? Sky’s the limit.”
“I tripled my income this month… omg?! ok!!”
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Ideas, Advice & Real Talk
The PropelHER Blog
✹ Follow Us on Instagram @propel_her ✹
Here’s the truth: most people don’t follow through on their ideas not because they aren’t good—but because they never gave themselves permission to take them seriously.